🎨 ColorPalette

Color Theory Basics

Color theory isn't just for designers — it directly impacts user behavior. Studies show that color influences 85% of purchasing decisions and can improve brand recognition by up to 80%. The right color palette can boost conversion rates, while the wrong one drives users away.

Color harmonies are scientifically grounded patterns: complementary colors sit opposite on the color wheel and create maximum contrast; analogous colors (adjacent) create harmony; triadic (evenly spaced) offers vibrant balance; and monochromatic uses lightness variations of a single hue for clean, professional looks.

Design Tips

• Use the 60-30-10 rule: 60% dominant color, 30% secondary, 10% accent
• Ensure WCAG contrast ratios (4.5:1 for text, 3:1 for large text) for accessibility
• Test palettes for color-blind users — 8% of men have some form of color vision deficiency
• Cool colors (blue, green) convey trust and calm; warm colors (red, orange) convey urgency and energy